Ambitions - Part 1 - The Teaser to Insight!

After a few months of internal debate, a journey to Estonia and extensive field testing, I finally feel ready to share my thoughts on ambitions.

Ambitions play a core part of the work I do and my thoughts circle around the subject a lot. About a month ago I started to boil down my thoughts on how I work with ambitions to its essence. The outcome is the equation depicted below:

I will leave this open for you to think about. Don't despair though, part 2 is already in its making!